janetpogorelc.com
  • LinkedIn
  • Twitter
  • Facebook
  • Home
  • Categories
  • Archives
  • About
  • Download Portfolio
  • Search
  • Uncategorized 0
  • Photography 13
  • Branding 12
  • Advertising 10
  • Design 15
  • Digital 6
  • Social Media 4
  • Illustration 15
  • Typography 8
  • January 2013
  • November 2012
  • July 2012
  • June 2012
  • October 2011
  • September 2011
  • July 2011
  • June 2011

  • Ok this has been a long time coming! Darrell and I were married in late March 2012 and I've finally gotten the chance to upload some pics of the stationery I designed. Probably went a little overboard. The hand drawn typeface. The hand lettered, personalised place cards, envelopes and invitations...

    Wedding Stationery

    Ok this has been a long time coming! Darrell and I were married in late March 2012 and I’ve finally gotten the chance to upload some pics of the stationery I designed. Probably went a little overboard. The hand drawn typeface. The hand lettered, personalised place cards, envelopes and invitations…

    Posted: January 22nd, 2013 ˑ  No Comments
    Filled under: Branding, Design, Illustration, Photography, Typography
  • I was so honoured to capture Lorraine and Alistair's beautiful day...especially the Chinese Tea Ceremony the day before. Lorraine is seriously the most photogenic person I've ever encountered, enjoy! :)

    Lorraine + Alistair

    I was so honoured to capture Lorraine and Alistair’s beautiful day…especially the Chinese Tea Ceremony the day before. Lorraine is seriously the most photogenic person I’ve ever encountered, enjoy! :)

    Posted: November 25th, 2012 ˑ  No Comments
    Filled under: Photography
  • One of the happiest weddings ever! Emma and Ashley are made for each other. I was so proud to be a part of such a beautiful day :)

    Emma + Ashley

    One of the happiest weddings ever! Emma and Ashley are made for each other. I was so proud to be a part of such a beautiful day :)

    Posted: November 25th, 2012 ˑ  No Comments
    Filled under: Photography
  • It can be quite challenging/daunting/exciting to take portraits of your parents. You might see their lines as beautiful, raw and markers of time - but they could see them as just plain 'old'! I really love these shots. I hope they do too :)

    Mum & Dad’s Portraits

    It can be quite challenging/daunting/exciting to take portraits of your parents. You might see their lines as beautiful, raw and markers of time – but they could see them as just plain ‘old’! I really love these shots. I hope they do too :)

    Posted: July 1st, 2012 ˑ  No Comments
    Filled under: Photography
  • I love portraits. I really love getting up close and seeing the raw beauty of a person's face. This is my beautiful husband. Enjoy :)

    Darrell’s Portrait

    I love portraits. I really love getting up close and seeing the raw beauty of a person’s face. This is my beautiful husband. Enjoy :)

    Posted: July 1st, 2012 ˑ  No Comments
    Filled under: Photography
  • Recently I was asked to do the calligraphy for a number of chalkboards and mirrors for a wedding. I just love the antique frames don't you! Click here to see more...

    Chalkboard & Mirror Calligraphy

    Recently I was asked to do the calligraphy for a number of chalkboards and mirrors for a wedding. I just love the antique frames don’t you! Click here to see more…

    Posted: June 16th, 2012 ˑ  No Comments
    Filled under: Illustration, Typography
  • A while ago I had the privilege to take a few precious photos of my dear friend Kara and Matthew's little bundle of joy. Aren't they the most beautiful eyes you've ever seen! These photos happened on two separate occasions when the Tews visited us in Brisbane and it was so exciting to see how much one can grow in a few short months. Enjoy!

    Baby Tew Photoshoot

    A while ago I had the privilege to take a few precious photos of my dear friend Kara and Matthew’s little bundle of joy. Aren’t they the most beautiful eyes you’ve ever seen! These photos happened on two separate occasions when the Tews visited us in Brisbane and it was so exciting to see how much one can grow in a few short months. Enjoy!

    Posted: June 12th, 2012 ˑ  No Comments
    Filled under: Photography
  • I recently did a photoshoot for the lovely people at Flex Hot Yoga. Click here to see some of my faves...

    Flex Hot Yoga Shoot

    I recently did a photoshoot for the lovely people at Flex Hot Yoga. Click here to see some of my faves…

    Posted: June 12th, 2012 ˑ  No Comments
    Filled under: Photography
  • In December 2010, we launched SpareTicket.com.au as a first-of-its-kind online event ticket exchange and connection hub. I suggested we could allow people to list tickets not only for free or a discounted price but also for a "challenge" like "mow my lawn" or "wash my car". I created the brand, based on a free-spirited magpie – the traditional symbol of happiness. This easily-identifiable icon embodies the spirit of SpareTicket.com.au: fun, lively and happy...

    SpareTicket.com.au

    In December 2010, we launched SpareTicket.com.au as a first-of-its-kind online event ticket exchange and connection hub. I suggested we could allow people to list tickets not only for free or a discounted price but also for a “challenge” like “mow my lawn” or “wash my car”. I created the brand, based on a free-spirited magpie – the traditional symbol of happiness. This easily-identifiable icon embodies the spirit of SpareTicket.com.au: fun, lively and happy…

    Posted: October 17th, 2011 ˑ  No Comments
    Filled under: Advertising, Branding, Design, Digital, Illustration, Photography, Social Media
  • LJ Hooker Cleveland, Redland Bay & Victoria Point needed a way to engage their local community.  I created the ‘You’re the best in the Redlands’ ongoing competition series starting with 'You're the Best Chef'. The interactive ‘nominate, vote and win’ online campaign celebrated locals. The audience nominated a local who they believed was the best chef, and spread the word to attract votes...

    LJ Hooker – You’re the Best Campaign

    LJ Hooker Cleveland, Redland Bay & Victoria Point needed a way to engage their local community. I created the ‘You’re the best in the Redlands’ ongoing competition series starting with ‘You’re the Best Chef’. The interactive ‘nominate, vote and win’ online campaign celebrated locals. The audience nominated a local who they believed was the best chef, and spread the word to attract votes…

    Posted: October 16th, 2011 ˑ  No Comments
    Filled under: Advertising, Branding, Design, Digital, Social Media
  • Whilst at Brio Group I was commissioned to create the brand for Fête De La Musique Brisbane that would be used for subsequent years to come. I created a sound wave graphic made from different types of fabric which I stitched together, to represent the many different styles of music coming together for the one festival...

    Fête De La Musique Brisbane

    Whilst at Brio Group I was commissioned to create the brand for Fête De La Musique Brisbane that would be used for subsequent years to come. I created a sound wave graphic made from different types of fabric which I stitched together, to represent the many different styles of music coming together for the one festival…

    Posted: September 20th, 2011 ˑ  No Comments
    Filled under: Advertising, Branding, Design, Photography
  • I'm super excited about the launch of SmartClinics – the new medical clinic run by Nurse Practitioners, that opened at Westfield Chermside on September 19. During my time at Brio Group I designed and art directed all of their design and advertising - print ads, EyeLites, washroom ads, digital promotions, interior and exterior signage, brochures, flyers, kids playroom mural and height charts, posters, invitations, pull up banners, merchandise, uniforms and more.

    SmartClinics

    I’m super excited about the launch of SmartClinics – the new medical clinic run by Nurse Practitioners, that opened at Westfield Chermside on September 19. During my time at Brio Group I designed and art directed all of their design and advertising – print ads, EyeLites, washroom ads, digital promotions, interior and exterior signage, brochures, flyers, kids playroom mural and height charts, posters, invitations, pull up banners, merchandise, uniforms and more.

    Posted: September 14th, 2011 ˑ  No Comments
    Filled under: Advertising, Design, Illustration
  • While working at Brio Group we decided that it was time to celebrate our commitment to charity. Over the 2010-11 financial year we aimed to donate 365 gifts of sight to the Fred Hollows Foundation - one for every day of the year.  We thought what better way to celebrate (and give back on a local level) than to host a public tea party where we'd give away 365 cupcakes to the citizens of Brisbane. Enter Brio Group's Ultimate Public Tea Party and our website: 365wayswecare.com.

    365 Ways We Care

    While working at Brio Group we decided that it was time to celebrate our commitment to charity. Over the 2010-11 financial year we aimed to donate 365 gifts of sight to the Fred Hollows Foundation – one for every day of the year. We thought what better way to celebrate (and give back on a local level) than to host a public tea party where we’d give away 365 cupcakes to the citizens of Brisbane. Enter Brio Group’s Ultimate Public Tea Party and our website: 365wayswecare.com.

    Posted: July 20th, 2011 ˑ  No Comments
    Filled under: Advertising, Branding, Design, Digital, Illustration, Photography, Social Media, Typography
  • Queensland Fertility Group, Queensland’s longest running and largest fertility clinic, commissioned me to create a campaign that coined the term 'secondary infertility' and solidify their position in the market. I developed the campaign’s headline and creative: simple and striking graphics of a mother hen with one chick and potential chicks following her...

    Queensland Fertility Group – Secondary Infertility Campaign

    Queensland Fertility Group, Queensland’s longest running and largest fertility clinic, commissioned me to create a campaign that coined the term ‘secondary infertility’ and solidify their position in the market. I developed the campaign’s headline and creative: simple and striking graphics of a mother hen with one chick and potential chicks following her…

    Posted: July 19th, 2011 ˑ  No Comments
    Filled under: Advertising, Branding, Design, Digital, Illustration, Social Media
  • While at Brio Group I was commissioned to develop QFG's 2010 campaign. I worked with QFG's photographer, Lana from Little Posers, who created the stunning hero shot and I added the headline ‘This year over 1500 of our patients will be smiling too’. The supporting messages needed to highlight QFG's four key strengths: their success rates, personalised patient care, medical excellence and experience...

    Queensland Fertility Group – 2010 Campaign

    While at Brio Group I was commissioned to develop QFG’s 2010 campaign. I worked with QFG’s photographer, Lana from Little Posers, who created the stunning hero shot and I added the headline ‘This year over 1500 of our patients will be smiling too’. The supporting messages needed to highlight QFG’s four key strengths: their success rates, personalised patient care, medical excellence and experience…

    Posted: July 19th, 2011 ˑ  No Comments
    Filled under: Advertising, Design
  • Sargent was born on 1 July 2007 and while working at Brio Group I created their brand that was launched to the market. I developed the tagline ‘for wheels that work’ and vector tyre tread graphic. I also developed a corporate branding and advertising style that has become widely recognisable across Australia...

    Sargent

    Sargent was born on 1 July 2007 and while working at Brio Group I created their brand that was launched to the market. I developed the tagline ‘for wheels that work’ and vector tyre tread graphic. I also developed a corporate branding and advertising style that has become widely recognisable across Australia…

    Posted: July 19th, 2011 ˑ  No Comments
    Filled under: Advertising, Branding, Design, Digital, Illustration
  • RiskSMART, needed a professional and sophisticated brand to help gain awareness in the industry. I developed the brand and devised the tagline ‘get the quick tick’. I created a logotype, a series of icons and graphics that utilised a ‘fast’ red. The branding was applied to a range of collateral including direct mail, postcard, notepad, poster, brochure, advertisements and web graphics...

    BCC RiskSMART

    RiskSMART, needed a professional and sophisticated brand to help gain awareness in the industry. I developed the brand and devised the tagline ‘get the quick tick’. I created a logotype, a series of icons and graphics that utilised a ‘fast’ red. The branding was applied to a range of collateral including direct mail, postcard, notepad, poster, brochure, advertisements and web graphics…

    Posted: July 18th, 2011 ˑ  No Comments
    Filled under: Advertising, Branding, Design, Illustration
  • As the Art Director of Brio Group (formerly RED-i Design) I was asked to develop a new name and brand that would reflect our new direction and expanded capabilities. With Director Belinda Vesey-Brown I researched and created the name 'Brio' - which encapsulates the vivacity and energy of the company. I then went on to develop the brand and created an elegant, classic and sophisticated corporate mark...

    Brio Group

    As the Art Director of Brio Group (formerly RED-i Design) I was asked to develop a new name and brand that would reflect our new direction and expanded capabilities. With Director Belinda Vesey-Brown I researched and created the name ‘Brio’ – which encapsulates the vivacity and energy of the company. I then went on to develop the brand and created an elegant, classic and sophisticated corporate mark…

    Posted: July 18th, 2011 ˑ  No Comments
    Filled under: Branding, Design, Digital, Photography
  • While at Brio Group I was approached to develop a brand for Crafty - a new innovative craft boutique with an online and physical presence. Crafty customers are often compulsive and obsessive over their craft, spending a lot of time and money sourcing the perfect materials and making their creations. Their behaviour is similar to criminals, in that they are meticulous in their planning, use sharp tools and often work late at night in dimly lit rooms. I created a number of ‘weapons’ that the customer would use to ‘commit their craft’...

    Crafty

    While at Brio Group I was approached to develop a brand for Crafty – a new innovative craft boutique with an online and physical presence. Crafty customers are often compulsive and obsessive over their craft, spending a lot of time and money sourcing the perfect materials and making their creations. Their behaviour is similar to criminals, in that they are meticulous in their planning, use sharp tools and often work late at night in dimly lit rooms. I created a number of ‘weapons’ that the customer would use to ‘commit their craft’…

    Posted: July 13th, 2011 ˑ  No Comments
    Filled under: Branding, Design, Illustration
  • I was engaged by Brisbane City Council to create a brand and bus design for the new Spring Hill Loop. I developed a bold, bright style that reflects the iconic landmarks and buildings that form part of the loop’s regular journey. This was to position the bus as the ‘local’s bus’, as Spring Hill residents and workers will naturally identify with these landmarks. The Spring Hill Loop creative was a success and further rolled out to include bus stops, postcards and signage.

    BCC Spring Hill Bus Loop

    I was engaged by Brisbane City Council to create a brand and bus design for the new Spring Hill Loop. I developed a bold, bright style that reflects the iconic landmarks and buildings that form part of the loop’s regular journey. This was to position the bus as the ‘local’s bus’, as Spring Hill residents and workers will naturally identify with these landmarks. The Spring Hill Loop creative was a success and further rolled out to include bus stops, postcards and signage.

    Posted: July 10th, 2011 ˑ  No Comments
    Filled under: Branding, Design, Illustration, Photography
  • My illustration 'Pirate' was made for a friend's birthday party - a pirates and princesses party. I was super excited to have it featured in one of the Curvy books showcasing the best female illustrators and designers worldwide.

    Pirate

    My illustration ‘Pirate’ was made for a friend’s birthday party – a pirates and princesses party. I was super excited to have it featured in one of the Curvy books showcasing the best female illustrators and designers worldwide.

    Posted: July 1st, 2011 ˑ  No Comments
    Filled under: Illustration
  • 'Hat Trick' is another one of my illustrations and was featured in Empty Magazine. How exciting!

    Hat Trick

    ‘Hat Trick’ is another one of my illustrations and was featured in Empty Magazine. How exciting!

    Posted: July 1st, 2011 ˑ  No Comments
    Filled under: Illustration
  • I was super excited to have my illustration 'Colette' feature on Blanket Magazine's cover a few years back. Blanket is an online magazine featuring inspirational design, illustration, photography and art from around the globe. In the same issue there were interviews with Beci Orpin, Jeremyville, Si Scott and a feature of Hannah Cutts' photographic collections so I was very honoured to be in the same magazine as these very talented people.

    Colette

    I was super excited to have my illustration ‘Colette’ feature on Blanket Magazine’s cover a few years back. Blanket is an online magazine featuring inspirational design, illustration, photography and art from around the globe. In the same issue there were interviews with Beci Orpin, Jeremyville, Si Scott and a feature of Hannah Cutts’ photographic collections so I was very honoured to be in the same magazine as these very talented people.

    Posted: July 1st, 2011 ˑ  No Comments
    Filled under: Illustration
  • I created this typeface originally for the Fête De La Musique Brisbane brand but have developed it further and turned it into a full working font with capitals and punctuation. I'm currently working on the accented characters so the font will work in other languages and I'll be selling it online soon. Stay tuned!

    ‘Geordie’ Typeface

    I created this typeface originally for the Fête De La Musique Brisbane brand but have developed it further and turned it into a full working font with capitals and punctuation. I’m currently working on the accented characters so the font will work in other languages and I’ll be selling it online soon. Stay tuned!

    Posted: July 1st, 2011 ˑ  No Comments
    Filled under: Typography
  • For my engagement party and wedding I decided to create a custom typeface making it just that little bit more special. I wanted a very romantic look with lots of swashes and embellishments. All the designers out there will know the serious lack of quality cursive fonts so hopefully I'll help their cause a little as I intend on turning this one into an actual work typeface that I'll sell online. Stay tuned!

    ‘Janet & Darrell’ Typeface

    For my engagement party and wedding I decided to create a custom typeface making it just that little bit more special. I wanted a very romantic look with lots of swashes and embellishments. All the designers out there will know the serious lack of quality cursive fonts so hopefully I’ll help their cause a little as I intend on turning this one into an actual work typeface that I’ll sell online. Stay tuned!

    Posted: July 1st, 2011 ˑ  No Comments
    Filled under: Typography
  • 'Grow Up' is a typeface I created for a client wanting a brand for their Careers and HR department. I developed a number of illustrations for the different occupations they were trying to recruit for - bus driver, construction worker, road engineer and environmental scientist - and hid them as glyphs in the font. The illustration and lettering style is child-like and fun, and is designed to bring people back to when they were young and dreamed of what they'd become when they grew up.

    ‘Grow Up’ Typeface

    ‘Grow Up’ is a typeface I created for a client wanting a brand for their Careers and HR department. I developed a number of illustrations for the different occupations they were trying to recruit for – bus driver, construction worker, road engineer and environmental scientist – and hid them as glyphs in the font. The illustration and lettering style is child-like and fun, and is designed to bring people back to when they were young and dreamed of what they’d become when they grew up.

    Posted: July 1st, 2011 ˑ  No Comments
    Filled under: Typography
  • I created 'Cupcake' for Brio Group's 365wayswecare brand and it became a feature of our Ultimate Public Tea Party. The typeface is fun, light and looks great in delicious pastel colours. I also created a few extra graphic elements - the cupcake, starburst and banner - and hid them as glyphs in the font. I'm currently working on the accented characters and will have this font for sale soon. Stay tuned!

    ‘Cupcake’ Typeface

    I created ‘Cupcake’ for Brio Group’s 365wayswecare brand and it became a feature of our Ultimate Public Tea Party. The typeface is fun, light and looks great in delicious pastel colours. I also created a few extra graphic elements – the cupcake, starburst and banner – and hid them as glyphs in the font. I’m currently working on the accented characters and will have this font for sale soon. Stay tuned!

    Posted: June 30th, 2011 ˑ  No Comments
    Filled under: Typography
  • During my time at Brio Group we were commissioned by Brisbane City Council to create a number of different environmental exhibits. In keeping with the 'recycled' theme I made my way to Reverse Garbage and picked up bags of recycled materials to create the artwork. I developed a custom typeface and illustrations using only the recycled materials which I then scanned for the final piece. The exhibits asked consumers to question their daily habits and look for small ways they can change their lifestyle to make the world a greener place...

    Collaged Typeface

    During my time at Brio Group we were commissioned by Brisbane City Council to create a number of different environmental exhibits. In keeping with the ‘recycled’ theme I made my way to Reverse Garbage and picked up bags of recycled materials to create the artwork. I developed a custom typeface and illustrations using only the recycled materials which I then scanned for the final piece. The exhibits asked consumers to question their daily habits and look for small ways they can change their lifestyle to make the world a greener place…

    Posted: June 29th, 2011 ˑ  No Comments
    Filled under: Design, Illustration, Typography
  • Through working at Brio Group I've had the opportunity to take some great shots of the wonderful kids at the Hear and Say Centre - which is our chosen charity for the year. I've shown a select few below, but you can see more on Facebook. These kids are just so adorable! Enjoy...

    Hear and Say Centre

    Through working at Brio Group I’ve had the opportunity to take some great shots of the wonderful kids at the Hear and Say Centre – which is our chosen charity for the year. I’ve shown a select few below, but you can see more on Facebook. These kids are just so adorable! Enjoy…

    Posted: June 22nd, 2011 ˑ  No Comments
    Filled under: Photography
  • I was commissioned to create a unique brand for Wallflower Suite and develop a corporate mark and positioning statement that reflects the brand’s unique personality. Hidden in the centre of the delicate wallflower lies a death’s head moth which camouflages itself amongst the petals, similar to a wallflower. The corporate mark draws on the comparisons between good and evil, life (flowers and growth) and death (the moth)...

    Wallflower Suite

    I was commissioned to create a unique brand for Wallflower Suite and develop a corporate mark and positioning statement that reflects the brand’s unique personality. Hidden in the centre of the delicate wallflower lies a death’s head moth which camouflages itself amongst the petals, similar to a wallflower. The corporate mark draws on the comparisons between good and evil, life (flowers and growth) and death (the moth)…

    Posted: June 20th, 2011 ˑ  No Comments
    Filled under: Advertising, Branding, Design, Illustration
© 2011 janetpogorelc.com. All Rights Reserved.
Powered by Wordpress. Designed by WPSHOWER