I’m super excited about the launch of SmartClinics – the new medical clinic run by Nurse Practitioners, that opened at Westfield Chermside on September 19. During my time at Brio Group I designed and art directed all of their design and advertising – print ads, EyeLites, washroom ads, digital promotions, interior and exterior signage, brochures, flyers, kids playroom mural and height charts, posters, invitations, pull up banners, merchandise, uniforms and more.

I think SmartClinics is going to be a really great service for those of us who are fed up with trying to sneak out during lunch and then suffer the long wait in reception before our 10 minute appointment (although I love the trashy mags, do we really need to spend 45 minutes in the waiting room?). SmartClinics are open from 7am-9pm, 7 days a week – thank you weekend and night trading! Plus the appointments are quick and cheap – only $28 for a basic consultation. There are plans for rapid expansion with a new SmartClinic planned for the south side of Brisbane in early 2012.

Clinics like this have been operating in the US and UK for quite some time now so I’m not sure what all the fuss is about but obviously some GPs think SmartClinics is a teeny bit controversial…check out this piece on Channel 10

Check them out at

I created:
‘The Modern Medical Clinic’ Tagline
Creative Copy & Headlines

I designed the:
Campaign Concept
Interior & Exterior Signage
Washroom Advertisements
Print Advertisements
In-store Electronic Advertisements
Launch Invitation

I art directed the:
Children’s Mural
Children’s Height Charts
Wall Decals
Seasonal Campaigns



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