Sargent was born on 1 July 2007 when Four Wheel Drive Hire Service, Australia’s leading specialist four wheel drive vehicle rental provider and Sargent Truck Lease, a leader in light and heavy commercial vehicle leases and rentals to the Australian market, officially merged. With a network of 21 locations strategically placed across Australia and their head office in Brisbane, their coverage is amongst the widest in the industry. Brio Group was engaged at this stage to create a new brand and brand message.
While working at Brio Group I created the brand that was launched to the market though a series of planned strategies, incorporating advertising, trade displays, marketing collateral and vehicle livery. I developed the tagline ‘for wheels that work’ and vector tyre tread graphic which has become a valuable part of Sargent’s brand message. I also developed a corporate branding and advertising style that has become widely recognisable across Australia.
The opening of more than six new locations nationally in the last two years is a clear indication of Sargent’s steady growth and expanded market share. Sargent is now seen as the second largest player in the truck hire and lease market and number one for many specialised areas of vehicle supply.
I designed the:
Corporate Style Manual
I art directed the:
I also wrote the: