Queensland Fertility Group – 2010 Campaign
Queensland Fertility Group (QFG) joined the IVF Australia umbrella brand in 2009 and subsequently required a total brand transformation, as well as a comprehensive, multi-tiered advertising campaign to be rolled out in 2010. While at Brio Group I worked closely with the QFG marketing and management team throughout the entire process from conception through to delivery. Our team was responsible for concepts, strategy, design, copywriting, and project management services.
I worked with QFG’s photographer, Lana from Little Posers, who created the stunning hero shot and I added the headline ‘This year over 1500 of our patients will be smiling too’. The supporting messages needed to highlight QFG’s four key strengths: their success rates, personalised patient care, medical excellence and experience.
The campaign was rolled out through state-wide digital, print and radio media in April 2010.
Pull Up Banners