‘Grow Up’ Typeface

‘Grow Up’ is a typeface I created for a client wanting a brand for their Careers and HR department. I developed a number of illustrations for the different occupations they were trying to recruit for – bus driver, construction worker, road engineer and environmental scientist – and hid them as glyphs in the font. The illustration and lettering style is child-like and fun, and is designed to bring people back to when they were young and dreamed of what they’d become when they grew up.

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