Archive for the ‘Social Media’ Category
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SpareTicket.com.au
In December 2010, we launched SpareTicket.com.au as a first-of-its-kind online event ticket exchange and connection hub. I suggested we could allow people to list tickets not only for free or a discounted price but also for a “challenge” like “mow my lawn” or “wash my car”. I created the brand, based on a free-spirited magpie – the traditional symbol of happiness. This easily-identifiable icon embodies the spirit of SpareTicket.com.au: fun, lively and happy…
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LJ Hooker – You’re the Best Campaign
LJ Hooker Cleveland, Redland Bay & Victoria Point needed a way to engage their local community. I created the ‘You’re the best in the Redlands’ ongoing competition series starting with ‘You’re the Best Chef’. The interactive ‘nominate, vote and win’ online campaign celebrated locals. The audience nominated a local who they believed was the best chef, and spread the word to attract votes…
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365 Ways We Care
While working at Brio Group we decided that it was time to celebrate our commitment to charity. Over the 2010-11 financial year we aimed to donate 365 gifts of sight to the Fred Hollows Foundation – one for every day of the year. We thought what better way to celebrate (and give back on a local level) than to host a public tea party where we’d give away 365 cupcakes to the citizens of Brisbane. Enter Brio Group’s Ultimate Public Tea Party and our website: 365wayswecare.com.
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Queensland Fertility Group – Secondary Infertility Campaign
Queensland Fertility Group, Queensland’s longest running and largest fertility clinic, commissioned me to create a campaign that coined the term ‘secondary infertility’ and solidify their position in the market. I developed the campaign’s headline and creative: simple and striking graphics of a mother hen with one chick and potential chicks following her…