Archive for the ‘Design’ Category
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SpareTicket.com.au
In December 2010, we launched SpareTicket.com.au as a first-of-its-kind online event ticket exchange and connection hub. I suggested we could allow people to list tickets not only for free or a discounted price but also for a “challenge” like “mow my lawn” or “wash my car”. I created the brand, based on a free-spirited magpie – the traditional symbol of happiness. This easily-identifiable icon embodies the spirit of SpareTicket.com.au: fun, lively and happy…
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LJ Hooker – You’re the Best Campaign
LJ Hooker Cleveland, Redland Bay & Victoria Point needed a way to engage their local community. I created the ‘You’re the best in the Redlands’ ongoing competition series starting with ‘You’re the Best Chef’. The interactive ‘nominate, vote and win’ online campaign celebrated locals. The audience nominated a local who they believed was the best chef, and spread the word to attract votes…
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Virtus Health – Advanced Embryo Selection Campaign
The launch of Advanced Embryo Selection, the world’s fastest and most precise embryo selection test, to the Australian market involved a multi-level national campaign. I was required to design and deliver within weeks of the initial brief, allowing Virtus Health to hit the market with this world first breakthrough.
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Fête De La Musique Brisbane
Whilst at Brio Group I was commissioned to create the brand for Fête De La Musique Brisbane that would be used for subsequent years to come. I created a sound wave graphic made from different types of fabric which I stitched together, to represent the many different styles of music coming together for the one festival…
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SmartClinics
I’m super excited about the launch of SmartClinics – the new medical clinic run by Nurse Practitioners, that opened at Westfield Chermside on September 19. During my time at Brio Group I designed and art directed all of their design and advertising – print ads, EyeLites, washroom ads, digital promotions, interior and exterior signage, brochures, flyers, kids playroom mural and height charts, posters, invitations, pull up banners, merchandise, uniforms and more.
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365 Ways We Care
While working at Brio Group we decided that it was time to celebrate our commitment to charity. Over the 2010-11 financial year we aimed to donate 365 gifts of sight to the Fred Hollows Foundation – one for every day of the year. We thought what better way to celebrate (and give back on a local level) than to host a public tea party where we’d give away 365 cupcakes to the citizens of Brisbane. Enter Brio Group’s Ultimate Public Tea Party and our website: 365wayswecare.com.
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Queensland Urban Utilities Campaigns
Over the past year I’ve developed a number of campaigns for Queensland Urban Utilities (QUU). The first was the launch of QUU to the Western Services Area – the four other councils that are part of QUU. Another was the flood recovery campaign…
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Queensland Fertility Group – Secondary Infertility Campaign
Queensland Fertility Group, Queensland’s longest running and largest fertility clinic, commissioned me to create a campaign that coined the term ‘secondary infertility’ and solidify their position in the market. I developed the campaign’s headline and creative: simple and striking graphics of a mother hen with one chick and potential chicks following her…
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Queensland Fertility Group – 2010 Campaign
While at Brio Group I was commissioned to develop QFG’s 2010 campaign. I worked with QFG’s photographer, Lana from Little Posers, who created the stunning hero shot and I added the headline ‘This year over 1500 of our patients will be smiling too’. The supporting messages needed to highlight QFG’s four key strengths: their success rates, personalised patient care, medical excellence and experience…
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Sargent
Sargent was born on 1 July 2007 and while working at Brio Group I created their brand that was launched to the market. I developed the tagline ‘for wheels that work’ and vector tyre tread graphic. I also developed a corporate branding and advertising style that has become widely recognisable across Australia…
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BCC RiskSMART
RiskSMART, needed a professional and sophisticated brand to help gain awareness in the industry. I developed the brand and devised the tagline ‘get the quick tick’. I created a logotype, a series of icons and graphics that utilised a ‘fast’ red. The branding was applied to a range of collateral including direct mail, postcard, notepad, poster, brochure, advertisements and web graphics…
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Brio Group
As the Art Director of Brio Group (formerly RED-i Design) I was asked to develop a new name and brand that would reflect our new direction and expanded capabilities. With Director Belinda Vesey-Brown I researched and created the name ‘Brio’ – which encapsulates the vivacity and energy of the company. I then went on to develop the brand and created an elegant, classic and sophisticated corporate mark…
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BCC Dog & Cat Registration Campaign
Brisbane City Council’s Compliance and Regulatory Services needed a strong campaign identity that would encourage residents to be proactive and responsible owners and register their pets. I developed a concept that revolved around ‘Reggie’ and ‘Regina’ the registration dog and cat. I developed the catchphrase ‘lost dogs become found dogs with Council’ to position Council as ‘helpers’ rather than authority figures…
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Australian Hardboards – Masonite Underlay Campaign
Australian Hardboards approached me to create a campaign for their existing product Masonite Underlay that would provide cut through in a competitive industry. I created a concept that was centred around the environmentally-friendly nature of Masonite Underlay and highlighted how Australian Hardboards and the consumer can together make a ‘difference’ to the planet…
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BCC – Urban Renewal Brisbane
Brisbane City Council approached me to create a new brand for their Urban Renewal division. I developed a simple logotype highlighting the letters ‘URB’ within the word ‘Urban’ as a clever way of referencing the URB acronym. I created a suite of graphics that showed the five key URB areas – people, green web, innovation, transit and mixed use – as buildings in a cityscape…
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Crafty
While at Brio Group I was approached to develop a brand for Crafty – a new innovative craft boutique with an online and physical presence. Crafty customers are often compulsive and obsessive over their craft, spending a lot of time and money sourcing the perfect materials and making their creations. Their behaviour is similar to criminals, in that they are meticulous in their planning, use sharp tools and often work late at night in dimly lit rooms. I created a number of ‘weapons’ that the customer would use to ‘commit their craft’…
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Polished Property Styling
While at Brio Group I was commissioned in the infancy stages to create a brand name, tagline and roll out for Polished – a new boutique property styling company. I developed a sleek, easy to recognise brand name and created the tagline ‘Polished Properties Sell’ which is results driven – an important drawcard for those wanting to sell property…
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BCC Planning & Building
I was asked to develop an over-arching brand for Brisbane City Council’s planning and building division. The brand needed to encompass the many different aspects of planning and building in Brisbane and appear approachable and easy to understand for the vast target audience including ‘Mum’s and Dad’s’, builders and architects. It needed to easily explain the various types of projects that require development approval and be adapted when new development approval items were added. I used illustrated icons to form a cityscape…
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BCC Spring Hill Bus Loop
I was engaged by Brisbane City Council to create a brand and bus design for the new Spring Hill Loop. I developed a bold, bright style that reflects the iconic landmarks and buildings that form part of the loop’s regular journey. This was to position the bus as the ‘local’s bus’, as Spring Hill residents and workers will naturally identify with these landmarks. The Spring Hill Loop creative was a success and further rolled out to include bus stops, postcards and signage.
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Collaged Typeface
During my time at Brio Group we were commissioned by Brisbane City Council to create a number of different environmental exhibits. In keeping with the ‘recycled’ theme I made my way to Reverse Garbage and picked up bags of recycled materials to create the artwork. I developed a custom typeface and illustrations using only the recycled materials which I then scanned for the final piece. The exhibits asked consumers to question their daily habits and look for small ways they can change their lifestyle to make the world a greener place…
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Wallflower Suite
I was commissioned to create a unique brand for Wallflower Suite and develop a corporate mark and positioning statement that reflects the brand’s unique personality. Hidden in the centre of the delicate wallflower lies a death’s head moth which camouflages itself amongst the petals, similar to a wallflower. The corporate mark draws on the comparisons between good and evil, life (flowers and growth) and death (the moth)…
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Engagement Party Invitation
Using the photos from our engagement shoot I created 2 different kinds of posters which became the invitations to our engagement party…