Archive for the ‘Advertising’ Category
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SpareTicket.com.au
In December 2010, we launched SpareTicket.com.au as a first-of-its-kind online event ticket exchange and connection hub. I suggested we could allow people to list tickets not only for free or a discounted price but also for a “challenge” like “mow my lawn” or “wash my car”. I created the brand, based on a free-spirited magpie – the traditional symbol of happiness. This easily-identifiable icon embodies the spirit of SpareTicket.com.au: fun, lively and happy…
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LJ Hooker – You’re the Best Campaign
LJ Hooker Cleveland, Redland Bay & Victoria Point needed a way to engage their local community. I created the ‘You’re the best in the Redlands’ ongoing competition series starting with ‘You’re the Best Chef’. The interactive ‘nominate, vote and win’ online campaign celebrated locals. The audience nominated a local who they believed was the best chef, and spread the word to attract votes…
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Virtus Health – Advanced Embryo Selection Campaign
The launch of Advanced Embryo Selection, the world’s fastest and most precise embryo selection test, to the Australian market involved a multi-level national campaign. I was required to design and deliver within weeks of the initial brief, allowing Virtus Health to hit the market with this world first breakthrough.
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Fête De La Musique Brisbane
Whilst at Brio Group I was commissioned to create the brand for Fête De La Musique Brisbane that would be used for subsequent years to come. I created a sound wave graphic made from different types of fabric which I stitched together, to represent the many different styles of music coming together for the one festival…
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SmartClinics
I’m super excited about the launch of SmartClinics – the new medical clinic run by Nurse Practitioners, that opened at Westfield Chermside on September 19. During my time at Brio Group I designed and art directed all of their design and advertising – print ads, EyeLites, washroom ads, digital promotions, interior and exterior signage, brochures, flyers, kids playroom mural and height charts, posters, invitations, pull up banners, merchandise, uniforms and more.
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365 Ways We Care
While working at Brio Group we decided that it was time to celebrate our commitment to charity. Over the 2010-11 financial year we aimed to donate 365 gifts of sight to the Fred Hollows Foundation – one for every day of the year. We thought what better way to celebrate (and give back on a local level) than to host a public tea party where we’d give away 365 cupcakes to the citizens of Brisbane. Enter Brio Group’s Ultimate Public Tea Party and our website: 365wayswecare.com.
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Queensland Urban Utilities Campaigns
Over the past year I’ve developed a number of campaigns for Queensland Urban Utilities (QUU). The first was the launch of QUU to the Western Services Area – the four other councils that are part of QUU. Another was the flood recovery campaign…
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Queensland Fertility Group – Secondary Infertility Campaign
Queensland Fertility Group, Queensland’s longest running and largest fertility clinic, commissioned me to create a campaign that coined the term ‘secondary infertility’ and solidify their position in the market. I developed the campaign’s headline and creative: simple and striking graphics of a mother hen with one chick and potential chicks following her…
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Queensland Fertility Group – 2010 Campaign
While at Brio Group I was commissioned to develop QFG’s 2010 campaign. I worked with QFG’s photographer, Lana from Little Posers, who created the stunning hero shot and I added the headline ‘This year over 1500 of our patients will be smiling too’. The supporting messages needed to highlight QFG’s four key strengths: their success rates, personalised patient care, medical excellence and experience…
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Sargent
Sargent was born on 1 July 2007 and while working at Brio Group I created their brand that was launched to the market. I developed the tagline ‘for wheels that work’ and vector tyre tread graphic. I also developed a corporate branding and advertising style that has become widely recognisable across Australia…
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BCC RiskSMART
RiskSMART, needed a professional and sophisticated brand to help gain awareness in the industry. I developed the brand and devised the tagline ‘get the quick tick’. I created a logotype, a series of icons and graphics that utilised a ‘fast’ red. The branding was applied to a range of collateral including direct mail, postcard, notepad, poster, brochure, advertisements and web graphics…
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BCC Dog & Cat Registration Campaign
Brisbane City Council’s Compliance and Regulatory Services needed a strong campaign identity that would encourage residents to be proactive and responsible owners and register their pets. I developed a concept that revolved around ‘Reggie’ and ‘Regina’ the registration dog and cat. I developed the catchphrase ‘lost dogs become found dogs with Council’ to position Council as ‘helpers’ rather than authority figures…
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Australian Hardboards – Masonite Underlay Campaign
Australian Hardboards approached me to create a campaign for their existing product Masonite Underlay that would provide cut through in a competitive industry. I created a concept that was centred around the environmentally-friendly nature of Masonite Underlay and highlighted how Australian Hardboards and the consumer can together make a ‘difference’ to the planet…
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BCC – Urban Renewal Brisbane
Brisbane City Council approached me to create a new brand for their Urban Renewal division. I developed a simple logotype highlighting the letters ‘URB’ within the word ‘Urban’ as a clever way of referencing the URB acronym. I created a suite of graphics that showed the five key URB areas – people, green web, innovation, transit and mixed use – as buildings in a cityscape…
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Polished Property Styling
While at Brio Group I was commissioned in the infancy stages to create a brand name, tagline and roll out for Polished – a new boutique property styling company. I developed a sleek, easy to recognise brand name and created the tagline ‘Polished Properties Sell’ which is results driven – an important drawcard for those wanting to sell property…
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Wallflower Suite
I was commissioned to create a unique brand for Wallflower Suite and develop a corporate mark and positioning statement that reflects the brand’s unique personality. Hidden in the centre of the delicate wallflower lies a death’s head moth which camouflages itself amongst the petals, similar to a wallflower. The corporate mark draws on the comparisons between good and evil, life (flowers and growth) and death (the moth)…