Brisbane City Council’s new Development Assessment program, RiskSMART, was introduced in 2008 as a way of fast-tracking low-risk development proposals during Brisbane’s housing boom. RiskSMART applications must be prepared, lodged, and certified by a Council accredited RiskSMART consultant. In return, Council guarantees that the application will be decided quickly.
RiskSMART, needed a professional and sophisticated brand to help gain awareness in the industry. As a new product, the messages need to be easily understood and achieve cut through in the market.
While at Brio Group I created the brand and devised the tagline ‘get the quick tick’ which was accompanied by a red tick speeding into its check box. I created a logotype, a series of icons and graphics that utilised a ‘fast’ red and contemporary warm grey. The branding was applied to a range of collateral including direct mail, postcard, notepad, poster, brochure, advertisements and web graphics. Accredited consultants were granted the rights to use the ‘accredited’ logo version to ensure the system was properly regulated. Brand elements were also supplied so industry members could produce marketing collateral.
The RiskSMART brand was successfully trademarked and was well received by the planning and building industry. Corporate Brand Guidelines were developed to ensure that industry members were using the brand effectively. The program was hailed a success and the brand was well received.
I designed the:
Look & Feel
Corporate Brand Guidelines
I also wrote the: