365 Ways We Care

Wrap Up Video

Corporate Identity


Custom Typeface


Splash Page




Facebook Page


Press Coverage


Flyer & Promo Cards




Event Photography

While working at Brio Group we decided that it was time to celebrate our commitment to charity. Over the 2010-11 financial year we aimed to donate 365 gifts of sight to the Fred Hollows Foundation – one for every day of the year. We exceeded that goal, donating 545 gifts of sight which was a massive achievement. We thought what better way to celebrate (and give back on a local level) than to host a public tea party where we’d give away 365 cupcakes to the citizens of Brisbane. Enter Brio Group’s Ultimate Public Tea Party and the development of a website dedicated to our charity commitment: 365wayswecare.com.

I helped plan the event with our Copywriter/Social Media Strategist Julia Starkey and developed a brand for both 365 Ways We Care and the Ultimate Public Tea Party event. I created a custom typeface that was every bit as delicious as the cupcakes and custom illustrations to suit. I then rolled out the brand on promotional flyers and cards, the website, Facebook page, eDMs, t-shirts and press releases and I created custom signs and paper pom decorations to give the event a light and fun atmosphere. I even became the poster girl of the event appearing in MX and City News in the lead up to the event.

The Ultimate Public Tea Party was a huge success gaining radio coverage on Nova 106.9 and 96.5FM. The Nova Sandman even joined us at the event and did a live cross. City News and MX both featured us online and in print and the Cancer Council and The Good Guide promoted us online and via their social media networks. The Good Guide popped in and joined us as well handing out guides and chatting with our new friends. I took care of all photography for the event and loaned my bear mascot suit to create the Brio Bear, which was a hit with the kids – and the adults!

I created the:
Brand Name

I designed the:
365 ways we care Corporate mark
Custom Typeface
Brand Graphics
Online Advertisements
Facebook Page
Wrap Up Video

I also took care of the:
Event Photography
Creative Copy

See the Facebook Album

See the Flickr Album



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