Archive for July, 2011
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365 Ways We Care
While working at Brio Group we decided that it was time to celebrate our commitment to charity. Over the 2010-11 financial year we aimed to donate 365 gifts of sight to the Fred Hollows Foundation – one for every day of the year. We thought what better way to celebrate (and give back on a local level) than to host a public tea party where we’d give away 365 cupcakes to the citizens of Brisbane. Enter Brio Group’s Ultimate Public Tea Party and our website: 365wayswecare.com.
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Queensland Urban Utilities Campaigns
Over the past year I’ve developed a number of campaigns for Queensland Urban Utilities (QUU). The first was the launch of QUU to the Western Services Area – the four other councils that are part of QUU. Another was the flood recovery campaign…
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Queensland Fertility Group – Secondary Infertility Campaign
Queensland Fertility Group, Queensland’s longest running and largest fertility clinic, commissioned me to create a campaign that coined the term ‘secondary infertility’ and solidify their position in the market. I developed the campaign’s headline and creative: simple and striking graphics of a mother hen with one chick and potential chicks following her…
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Queensland Fertility Group – 2010 Campaign
While at Brio Group I was commissioned to develop QFG’s 2010 campaign. I worked with QFG’s photographer, Lana from Little Posers, who created the stunning hero shot and I added the headline ‘This year over 1500 of our patients will be smiling too’. The supporting messages needed to highlight QFG’s four key strengths: their success rates, personalised patient care, medical excellence and experience…
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Sargent
Sargent was born on 1 July 2007 and while working at Brio Group I created their brand that was launched to the market. I developed the tagline ‘for wheels that work’ and vector tyre tread graphic. I also developed a corporate branding and advertising style that has become widely recognisable across Australia…
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BCC RiskSMART
RiskSMART, needed a professional and sophisticated brand to help gain awareness in the industry. I developed the brand and devised the tagline ‘get the quick tick’. I created a logotype, a series of icons and graphics that utilised a ‘fast’ red. The branding was applied to a range of collateral including direct mail, postcard, notepad, poster, brochure, advertisements and web graphics…
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Brio Group
As the Art Director of Brio Group (formerly RED-i Design) I was asked to develop a new name and brand that would reflect our new direction and expanded capabilities. With Director Belinda Vesey-Brown I researched and created the name ‘Brio’ – which encapsulates the vivacity and energy of the company. I then went on to develop the brand and created an elegant, classic and sophisticated corporate mark…
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BCC Dog & Cat Registration Campaign
Brisbane City Council’s Compliance and Regulatory Services needed a strong campaign identity that would encourage residents to be proactive and responsible owners and register their pets. I developed a concept that revolved around ‘Reggie’ and ‘Regina’ the registration dog and cat. I developed the catchphrase ‘lost dogs become found dogs with Council’ to position Council as ‘helpers’ rather than authority figures…
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Australian Hardboards – Masonite Underlay Campaign
Australian Hardboards approached me to create a campaign for their existing product Masonite Underlay that would provide cut through in a competitive industry. I created a concept that was centred around the environmentally-friendly nature of Masonite Underlay and highlighted how Australian Hardboards and the consumer can together make a ‘difference’ to the planet…
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BCC – Urban Renewal Brisbane
Brisbane City Council approached me to create a new brand for their Urban Renewal division. I developed a simple logotype highlighting the letters ‘URB’ within the word ‘Urban’ as a clever way of referencing the URB acronym. I created a suite of graphics that showed the five key URB areas – people, green web, innovation, transit and mixed use – as buildings in a cityscape…
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Crafty
While at Brio Group I was approached to develop a brand for Crafty – a new innovative craft boutique with an online and physical presence. Crafty customers are often compulsive and obsessive over their craft, spending a lot of time and money sourcing the perfect materials and making their creations. Their behaviour is similar to criminals, in that they are meticulous in their planning, use sharp tools and often work late at night in dimly lit rooms. I created a number of ‘weapons’ that the customer would use to ‘commit their craft’…
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Polished Property Styling
While at Brio Group I was commissioned in the infancy stages to create a brand name, tagline and roll out for Polished – a new boutique property styling company. I developed a sleek, easy to recognise brand name and created the tagline ‘Polished Properties Sell’ which is results driven – an important drawcard for those wanting to sell property…
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BCC Planning & Building
I was asked to develop an over-arching brand for Brisbane City Council’s planning and building division. The brand needed to encompass the many different aspects of planning and building in Brisbane and appear approachable and easy to understand for the vast target audience including ‘Mum’s and Dad’s’, builders and architects. It needed to easily explain the various types of projects that require development approval and be adapted when new development approval items were added. I used illustrated icons to form a cityscape…
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BCC Spring Hill Bus Loop
I was engaged by Brisbane City Council to create a brand and bus design for the new Spring Hill Loop. I developed a bold, bright style that reflects the iconic landmarks and buildings that form part of the loop’s regular journey. This was to position the bus as the ‘local’s bus’, as Spring Hill residents and workers will naturally identify with these landmarks. The Spring Hill Loop creative was a success and further rolled out to include bus stops, postcards and signage.
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Pirate
My illustration ‘Pirate’ was made for a friend’s birthday party – a pirates and princesses party. I was super excited to have it featured in one of the Curvy books showcasing the best female illustrators and designers worldwide.
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Hat Trick
‘Hat Trick’ is another one of my illustrations and was featured in Empty Magazine. How exciting!
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Colette
I was super excited to have my illustration ‘Colette’ feature on Blanket Magazine’s cover a few years back. Blanket is an online magazine featuring inspirational design, illustration, photography and art from around the globe. In the same issue there were interviews with Beci Orpin, Jeremyville, Si Scott and a feature of Hannah Cutts’ photographic collections so I was very honoured to be in the same magazine as these very talented people.
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‘Geordie’ Typeface
I created this typeface originally for the Fête De La Musique Brisbane brand but have developed it further and turned it into a full working font with capitals and punctuation. I’m currently working on the accented characters so the font will work in other languages and I’ll be selling it online soon. Stay tuned!
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‘Janet & Darrell’ Typeface
For my engagement party and wedding I decided to create a custom typeface making it just that little bit more special. I wanted a very romantic look with lots of swashes and embellishments. All the designers out there will know the serious lack of quality cursive fonts so hopefully I’ll help their cause a little as I intend on turning this one into an actual work typeface that I’ll sell online. Stay tuned!
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‘Grow Up’ Typeface
‘Grow Up’ is a typeface I created for a client wanting a brand for their Careers and HR department. I developed a number of illustrations for the different occupations they were trying to recruit for – bus driver, construction worker, road engineer and environmental scientist – and hid them as glyphs in the font. The illustration and lettering style is child-like and fun, and is designed to bring people back to when they were young and dreamed of what they’d become when they grew up.